Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results Richard Platt Read all about your favourite

Read all about your favourite Mr

Dive into the world of adventures

Roland and Jake must stave off an attack by vicious

In this imaginative new book

Rich in humour and excitement

Can't Buy Me Like: How Authentic Customer Connections Drive Superior Results Richard Platt Read all about your favouriteToday's brands face an apparent choice between two evils: continue betting on their increasingly ineffective advertising or put blind faith in the supposedly mystical power of social media, where "likes" stand in for transactions and a mass audience is maddeningly elusive. There has to be a better way As Lennon and McCartney wrote a half century ago, money can't buy you love. But in today's world, where people have become desensitized even