Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover If you're one of the

If you're one of the many women juggling the issues and demands of self

and archivists--prepared the 20 signed chapters

and the men who made it possible

You need to read Winners

and add quality years to your life

Message Matters: Succeeding at the Crossroads of Mission and Market Format:Hardcover If you're one of theIt's a common nonprofit complaint, "When we're dealing with such important issues why aren't more people listening?" It may be true that everyone should care about your mission, but virtue alone wont catch the attention of your target audiences or prompt their action. Message Matters: Succeeding at the Crossroads of Mission and Market helps you do both. It shows you how to develop messages that resonate with your audiences desires so they take the